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In the heart of Oman lies Nizwa, a city once considered the country’s capital and a hub of learning and trade. Its iconic round fort, built in the 17th century, remains one of Oman’s most visited landmarks. From the top, travelers are rewarded with panoramic views of the city’s palm groves, mountains, and traditional markets.

The Nizwa souq is a lively center where vendors sell spices, silver jewelry, pottery, and fresh produce. One of its most unique traditions is the weekly goat market, where farmers gather to trade livestock in a scene that has changed little over generations. This market highlights the city’s enduring connection to Oman’s agricultural roots.

Beyond its historic core, Nizwa serves as a gateway to the surrounding mountains, including Jebel Akhdar, known for terraced farms and rose water production. Visitors can also explore nearby villages where ancient irrigation channels, known as aflaj, continue to sustain local communities and stand as a UNESCO-recognized heritage system.